This sits alongside paid media, not instead of it. Shopify work here is about making sure your store and product feeds don't undermine what the ads are doing. If the tracking is wrong, if the feed is sending bad data to Google or Meta, the ads perform worse regardless of how well they're built. We fix the store side so the paid side can do its job.
Get a Free Digital Audit →Specific to Shopify, built around your margins, not generic e-commerce advice.
Shopify's default tracking setup doesn't give platforms accurate data. Pixel configuration, server-side events, and attribution settings make a material difference to how Meta and Google optimise your campaigns. We audit this first. For most accounts we take on, something is misconfigured before we start.
The feed that goes to Google Shopping or Meta Catalogue determines what ads can run and how well they match buyer searches. Titles, attributes, categorisation, and data quality all affect performance. We review and fix the feed as part of the setup, not as an afterthought.
A campaign can look profitable on revenue while losing money on margin. We factor in your cost of goods and fulfilment when setting targets and evaluating performance, so the numbers we're optimising toward are ones that actually matter to the business.
Landing pages, product page structure, offer framing, checkout friction. We look at the things that affect paid conversion rates specifically, not general web improvement work unrelated to where traffic is coming from.
Shopify work runs alongside paid media reporting rather than as a separate track.
Monthly reporting covers both sides. If paid ROAS drops, we look at whether the ad account or the store is the cause. If the feed starts sending bad data, you hear about it and know what's being done. The two sides aren't reported in isolation.
Same as our paid media work: you deal with the person who knows your store. Questions about feed errors, tracking issues, or site changes that might affect campaigns come straight to whoever manages the account.
The numbers came from both sides working properly together. The paid campaigns ran on clean tracking and accurate product feed data, which meant the algorithms were optimising against real purchase signals rather than approximations. Store and feed decisions influenced the results directly: the campaign structure, bidding strategy, and creative were built around accurate margin data rather than top-line revenue targets. Daily orders growing from around 400 to 670 reflects what happens when the Shopify setup is aligned with the paid strategy rather than working against it.
See results from other clients →We work with Shopify specifically, not e-commerce in the abstract. The tracking issues, feed quirks, and attribution gaps are platform-specific and we know where they occur.
Shopify stores with broken or partial tracking are common enough that we treat it as the default starting assumption. We verify it before anything else.
We set performance targets around real margin, not revenue. A campaign that drives £1m in revenue at negative margin is a problem, and we report it as one.
We're not a general Shopify design agency. Changes we recommend or implement are chosen for their effect on paid conversion rates specifically.
In order, from first conversation to ongoing work.
We review your Shopify setup, product feed health, and current tracking configuration. Most stores have at least one material issue that's affecting paid performance without the owner realising it.
Where tracking is incomplete or misconfigured, we fix it. Server-side events, pixel setup, and conversion actions are checked and corrected before paid campaigns are built or restructured.
Product titles, attributes, and categorisation are reviewed and improved for the specific platforms your campaigns run on. A feed that performs well on Google Shopping may need different treatment for Meta Catalogue.
As campaigns run and data builds, we identify landing page or product page changes that would improve conversion rates from paid traffic. These are prioritised by expected impact, not just by what's easiest to change.
Two quick questions about your current setup. We'll come back within two working days with what we find.
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