Stop paying lead agencies. Start owning your enquiries.
We run Google Ads for plumbing businesses that want real jobs, not recycled leads shared across five competitors. You pay for clicks that come to you directly.
Talk to Us. No Hard Sell.
Lead agencies take a cut of every job, then sell the same lead to your competitors.
When you rely on Checkatrade, MyBuilder, or similar platforms, you're renting visibility you'll never own. The moment you stop paying, the leads stop. Meanwhile, they're selling the same enquiry to four other plumbers in your area.
- ✓Leads shared with multiple local plumbers, every time
- ✓You're competing on price before the call is even answered
- ✓No control over lead quality or job type
- ✓Subscription fees that rise, regardless of results
Better-matched jobs. Fewer time-wasters. Enquiries that actually convert.
We ran Google Ads for JHP Water and Gas with the goal of bringing in enquiries directly, rather than relying on shared lead platforms. The focus was on job quality over raw volume: the right types of work, from customers in the right area, without competing against four other plumbers on the same enquiry.
JHP Water and Gas, local plumbing and gas services
From first conversation to live campaigns in under two weeks.
We don't run a generic plumbing template. We look at your area, your job types, and the competitors you're actually up against.
We review your setup
A free audit of your current digital presence: Google Business Profile, existing ads if any, and what the search results look like for your target postcodes.
We build the campaigns
Google Ads structured around the jobs you actually want: emergency call-outs, boiler work, bathroom fitting, with budgets matched to what makes sense for your margins.
You see what you're paying for
Monthly reporting with the numbers that matter: cost per enquiry, call volume, job type breakdown. No jargon, no hiding what's not working.
Questions worth asking before you get in touch
Lead-generation platforms sell the same enquiry to multiple businesses in your area. You are competing on price before you have even spoken to the customer, and the platform takes a margin regardless of whether you win the job. With your own Google Ads, the person who clicks is coming to you directly. You own the relationship from the first contact. There is no middleman, no shared lead, and the cost per enquiry goes to growing your business rather than theirs.
You can start receiving clicks from the first day the campaign goes live, but the first four to six weeks are about gathering data and tightening the campaign rather than judging results. We set a realistic expectation before anything goes live. If you are in a competitive area with strong search volume, enquiries should be coming in properly by the end of the second month.
We can target by job type, postcode, and even time of day. If you want to focus on boiler replacements and avoid small reactive jobs, we structure the campaign around that. If emergency call-outs at certain hours are your priority, we can weight spend accordingly. The campaign is built around the work that makes your business profitable, not just search volume in general.
No fixed long-term contract. On ad spend, we work with a budget that makes sense for your area and the type of jobs you are targeting. We will tell you before we start whether the budget you have in mind is realistic for your goals. If it is not, we say so rather than take the management fee on a campaign that cannot perform at that level.
Yes, and it is part of what we look at in the free audit. A well-maintained Google Business Profile improves the quality of your local search presence and can reduce your cost per click in some campaign types. If yours needs work, we will flag it as part of the audit rather than leaving it as a gap while spending on ads.
Find out what Google Ads could do for your plumbing business.
A free, no-obligation audit of your current setup. We'll look at search volumes in your area and tell you honestly whether paid ads make sense for you.
Get Your Free Audit
Peak Digital Marketing