Google Ads managed by people who know exactly where the money goes.
We audit what you have, cut the wasted spend, and rebuild campaigns around what actually brings in revenue. No long-term lock-in and no account left to run itself.
Get a Free Account Audit
Generic campaign setups burn through budget before you know which keywords are actually worth paying for.
Google's default recommendations push broad match and automated bidding before your account has enough conversion data to support them. The result is spend spread thin, CPAs that drift upward, and monthly reports that show clicks without any link back to revenue.
- ✓Broad match terms pulling in irrelevant searches with no negative keyword coverage
- ✓Smart campaigns running without visibility into what is actually being shown
- ✓CPA creeping up month on month with no clear cause identified
- ✓Reporting that stops at impressions and clicks rather than connecting to actual revenue
Muscle Food: CPA halved, orders up by 67%, on a six-figure monthly budget.
We took on Muscle Food's Google Ads account with a brief to reduce cost per acquisition and scale order volume without proportionally increasing spend. The campaign structure needed a rebuild from the ground up: tighter keyword control, proper negative lists, and conversion-led bidding once the data was in a position to support it.
Muscle Food, high-protein food and supplement ecommerce brand
From account audit to a properly structured campaign in under two weeks.
We do not run a template. We look at your actual account, your conversion data, and what the competitive landscape looks like for your category before we touch anything.
Free account audit
We go through your existing setup: keyword match types, negative lists, bidding strategy, conversion tracking, and what the search term reports actually show. If you have no account yet, we assess the opportunity from scratch.
Rebuild and launch
Campaigns restructured around your product margins and conversion goals. Bidding strategy matched to where your data is. Creative and copy written for the searches that are actually worth winning, not just the highest volume ones.
Monthly optimisation and reporting
Regular negative keyword work, bid adjustments, and campaign tests. Monthly reports that show revenue and CPA alongside clicks, so you can see whether the account is actually working rather than just running.
Questions worth asking before you get in touch
We look at your keyword match types and whether broad match is pulling in irrelevant traffic, your negative keyword lists, how your campaigns are structured versus how your products or services are actually organised, your bidding strategy and whether it is appropriate for the volume of conversion data you have, and your conversion tracking to check it is recording the right things. We also pull the search term reports to see where spend has actually been going. Most accounts we audit have at least one area where spend is clearly wasted.
A campaign rebuild typically goes live within two weeks of starting. The first four to six weeks after launch are about gathering clean data and making early adjustments. After that, bidding strategies can switch to conversion-led targets once the account has enough signal to support them. Most clients see CPA improvement within the first six to eight weeks of a properly structured account, though this depends on your budget, category, and how much data the previous account had built up.
We work mainly with ecommerce brands and service businesses where there is a clear revenue or lead cost to optimise against. If we have not worked in your specific category before, we will tell you that upfront rather than claim otherwise. Most of our Google Ads experience is in competitive ecommerce categories, which means we understand how to manage accounts where CPAs matter and margin is tight.
In most cases where Google Ads has not worked, the audit shows one of a few common causes: broad match running with no negative keyword coverage, automated bidding switched on before there was enough conversion data, conversion tracking recording the wrong events, or a budget too low for the competition in that category. If the audit finds the same issues, we will tell you before we take anything on. If the fundamental economics do not work, we say so rather than run an account we cannot make perform.
We charge a flat monthly management fee rather than a percentage of spend, so there is no incentive to push your budget up. The fee depends on the complexity of the account and how many campaigns are being managed. We quote before anything starts, and there is no long-term contract. If the account is not working and we cannot fix it, you are not locked in.
Find out where your Google Ads budget is actually going.
A free audit of your account. We will show you what is working, what is not, and where there is room to improve. No obligation and no hard sell at the end of it.
Get Your Free Audit